NEWSUBSTANCE has created an art installation you enter to experience: a seven-story spectrum of color with an observation deck offering 360-degree views of Coachella and beyond. From the outside, Spectra appears as an impressive architectural entity. Inside, it’s less about itself and more about your experience: Light, color, and perspective change with every step you take.

“As people venture into our pavilion, they will find peace and serenity,” says creative director Patrick O’Mahony. “It takes down the sound of the festival a few notches and provides a space for reflection.”

Spectra explores the relationship between light and landscape, the shifting environment it creates, and how it influences those who journey through it. It also captures the beautiful explosions of color as the iconic sunrises and sunsets roll across the landscape. The installation features 31 custom cast colored panels and more than 6,000 feet of LED lights, which at night illuminates the site and bathes you in a magnificent spectra of colors.


NEWSUBSTANCE are creative disruptors who blend cutting-edge technology and analog design to stunning effect, fabricating installations for major events and site-specific works with a longer public life. Emphasizing architecture, engineering and performance, the U.K.-based studio has created the world’s largest disco ball (33 feet) at Bestival on the Isle of Wight; designed an automated meadow that grew through the stage at the opening ceremony for the European Games in Azerbaijan and has delivered autonomously flown LED drone shows across the world.

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